Consumer Staples Hold

Al Rashed Foods IPO Analysis

In-depth analysis of Al Rashed Foods' IPO on Tadawul. Evaluating competitive positioning, valuation multiples, and growth prospects in Saudi consumer goods.

Offer Price SAR 45.00
Target Price SAR 48.00
Valuation SAR 4.5B
Recommendation Hold
By Abdul Gaffar Mohammed, CFA · February 10, 2026 · 18 min read

Executive Summary

Investment Recommendation: Hold

Al Rashed Foods Company listed on the Saudi Exchange (Tadawul) at SAR 45.00 per share, valuing the company at SAR 4.5 billion. Our analysis indicates the IPO is fairly valued relative to sector peers, with moderate upside potential driven by Saudi Arabia’s growing consumer market.

MetricValue
Offer PriceSAR 45.00
Target PriceSAR 48.00
Market Cap at IPOSAR 4.5B
P/E Ratio12.0x
P/B Ratio2.14x
Sector Peer Median P/E15.5x

Key Takeaway: Trading at a 22.6% discount to sector peers on P/E basis, suggesting room for re-rating as the company delivers on growth expectations.


Company Overview

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Al Rashed Foods manufactures and distributes dairy products, juices, and snacks across Saudi Arabia and GCC markets. Founded in 1995 and headquartered in Riyadh, the company has built a strong brand presence in the Saudi consumer staples sector.

Business Segments

  • Dairy Products — Core revenue driver, approximately 60% of revenue
  • Juice & Beverages — Growing segment, approximately 25% of revenue
  • Snacks & Packaged Foods — Newest segment, approximately 15% of revenue

Investment Highlights

  1. Strong brand recognition in the Saudi dairy market with over 25 years of operating history
  2. Consistent revenue growth at a 12.5% CAGR over the past three years
  3. Attractive valuation — trading at a significant discount to sector peers
  4. Favorable macro tailwinds — growing Saudi population and rising consumer spending
  5. Margin expansion potential through operational efficiencies and scale benefits

Key Risks

  1. Commodity price volatility — milk, packaging, and raw material costs can fluctuate significantly
  2. Competitive pressure from international brands and imports entering the Saudi market
  3. Limited geographic diversification — heavy reliance on the Saudi market
  4. Execution risk on expansion plans into new product categories
  5. Regulatory changes in food safety standards could increase compliance costs

Valuation Analysis

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Comparable Company Analysis

CompanyP/EP/BEV/EBITDA
Al Rashed Foods12.0x2.14x8.5x
Sector Median15.5x2.80x11.2x
Premium/(Discount)(22.6%)(23.6%)(24.1%)

The company trades at a meaningful discount across all valuation multiples, suggesting the market has not fully priced in the company’s growth potential.

DCF Valuation

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Base Case Fair Value: SAR 48.00 (6.7% upside from IPO price)


Financial Summary

Metric202220232024
Revenue (SAR M)1,9802,2402,500
Net Income (SAR M)285330375
Net Margin14.4%14.7%15.0%
ROE16.2%17.1%17.9%

Recommendation

Hold — Al Rashed Foods is a well-run company in a growing market, but the modest upside from current levels does not warrant an aggressive Buy recommendation. We would become more constructive on a pullback below SAR 43.00 or evidence of accelerating margin expansion.

Target Price: SAR 48.00 | Upside: 6.7%


Disclaimer: This analysis is for educational purposes only and does not constitute investment advice. Always conduct your own research before making investment decisions.

Tags

ipoconsumer-staplesfood-sectorsaudivaluation

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